Retail Analytics
Beyond Traffic — Footfall Counting System for Retail in KSA
Beyond Traffic is a people counting and retail analytics platform built exclusively for physical stores — smart analytics, better decisions, all in one platform. CDIT deploys and supports Beyond Traffic’s footfall counting system for retailers across Riyadh and the Kingdom, turning every store entrance into a source of real-time traffic data.
About the Platform
A Retail Analytics Platform Designed Around Foot Traffic
Beyond Traffic is a comprehensive retail analytics platform designed to provide actionable insights into foot traffic patterns. Rather than treating footfall as a side metric, the platform is built around one goal — helping retailers count their customers, not their staff, and turn that traffic data into decisions on staffing, marketing, and store performance.
Footfall Counting Hardware
3D Gen 2 — Footfall Camera for People Counting & Tracking
The 3D Gen 2 is Beyond Traffic's stereo vision sensor, purpose-built for people counting and tracking at retail entrances. It uses dual-lens 3D imaging to deliver an accurate, reliable count of customer traffic.
3D Gen 2 features
Wi-Fi and BLE Connectivity
Enables advanced people counting and tracking without complex cabling
Intelligent Counting
Industry-leading counting accuracy with improved entrance coverage
Employee Filtering
Separately counts personnel movements for more accurate customer traffic insights
True Customer Traffic Picture
Filters out people standing or browsing at the entrance, kids, carts, and trolleys, for reliable and precise analytics.
Integrated Mounting
Product catalogs, purchase orders, stock inwarding, transfers, and ASN tracking, with controlled employee roles and authorizations.
Flexible Mounting Heights
Supports a wide range of mounting configurations across different store layouts
Simplified Lens Options
Just two lens types, simplifying inventory management and deployment
Backward Compatibility
Ensures smooth upgrades and integration with existing footfall counting infrastructure
Staff Exclusion
Count Your Customers, Not Your Staff
A raw traffic count is only useful if it reflects real customers. Beyond Traffic's Staff Tagging System automatically filters staff movement out of the footfall count, so the numbers reaching management reflect customer activity—not employees walking the floor.
How the Staff Tagging System Works
Discreet Tags—Staff wear or carry a small, concealed electronic tag that customers never notice.
Seamless to Operations—Tags are designed to blend into daily staff routines without causing distractions.
Automatic Exclusion—Tags work with the traffic sensors to automatically exclude staff movement from customer counts.
Customizable by Role—The system supports different staff roles and access levels for precise, tailored analytics.
Retail Footfall Analytics
Turn Footfall Data Into a Traffic Picture You Can Act On
Beyond Traffic's footfall counting system goes beyond a simple entry/exit tally, giving retail and operations teams a complete, real-time traffic picture.
Core capabilitie
Staff Exclusion—Automatic filtering of employee movement from customer counts
Predictive Analytics — Traffic forecasting to support staffing and planning decisions
Conversion Rate Analysis — Connects footfall counts to sales performance
Visual Representation of Data — Dashboards built for fast, at-a-glance reporting
Real-Time Data—Live footfall numbers rather than end-of-day totals
Seamless Integration — Fits into existing retail technology and reporting workflows
Store Entry & Exit Monitoring — Continuous tracking of traffic in and out of every entrance
Access Anywhere
Access Your Data on the Go, Anytime, Anywhere
Beyond Traffic's 3D Gen 2 comes equipped with a powerful central dashboard, giving retail and operations teams unparalleled access to real-time footfall data from anywhere, at any time — no need to be on-site to see how a store is performing.
Business Impact
What Beyond Traffic Delivers
Empower Your Operations
Gain real-time insight into traffic patterns and customer behavior, optimize service levels against performance targets, and drive up conversion rates by turning visitors into customers.
Enhance Marketing Impact
Measure the effectiveness of campaigns on store traffic, understand customer value to strategize for long-term growth, and align marketing efforts with traffic trends to maximize ROI.
Support Strategic Decisions
Monitor performance with centralized data, identify untapped opportunities from unsold traffic, and balance labor costs while maximizing service to boost sales.
Trusted by Leading Retail Brands
Common Questions
Beyond Traffic FAQ
Ready to See Your Store's Real Foot Traffic?
Contact CDIT for a Beyond Traffic demo and see how the 3D Gen 2 footfall counting system fits your store.
KSA +966 54 861 3175
UAE +971 52 180 4260, +971 55 227 7528
India +91 70 128 21229